NEWLANDS STADIUM | 2016
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AGENCY
- Aerios Productions
PROJECT TIMELINE
Ongoing, monthly
AERIOS ROLES
Creative Development, Production, Post-Production
A first of its kind in the Western Cape, Newlands Stadium is designed to carry thousands of simultaneous users, improve communication and deliver relevant, real time content to the fans.
THE CHALLENGE
HOW TO MAXIMISE OUR DIGITAL RIGHTS AT NEWLANDS STADIUM
THE SOLUTION
A STATE OF THE ART WI-FI SYSTEM FOR NEWLANDS
The main aim of the Wi-Fi is to target fans coming into the stadium by delivering real time pre-game, in-game and post-game content through a mobile application comprising of in-bowl live streaming including up to the minute match replays amoung other things. Coupled with this is the fact that fans can now enter the stadium and use their mobile devices for communication purposes. This was not possible before due to crowd density. The Wi-Fi system was designed to carry thousands of simultaneous users, improve communication and deliver relevant, real time content to the fans.
THE ROLLOUT STRATEGY
LATE 2015 - RUGBY SEASON 2016
The roll out of the Wi-Fi was commissioned in late 2015 and completed in time for testing with the first kick off game of The Stormers’ 2016 Super Rugby season. A comprehensive survey was done of the stadium determining possible radio frequency interference, the amount of infrastructure required, the location of the infrastructure to give maximum coverage and a comprehensive list of the type of infrastructure to meet our goals and objectives. All the deadlines were met and the team delivered the full project for testing within three months of commission.
THE KEY INFRASTRUCTURE
HIGH CALIBRE WIRELESS ACCESS POINTS
After extensive research, Aerios opted to install high calibre Ruckus Access Points (APs) in the stadium. This was supported by an extensive network spanning the entire stadium. High calibre servers that are architectured and designed to carry load was installed to cache content in the stadium and deliver it seamlessly to the mobile device. Real time game highlights and live streaming are key components to ensuring a great in stadium fan experience.
Improved telecommunication for fans inside the stadium
Real time match replays and live streaming to a mobile device
Improved fan interaction, connectiong them to the team